Preserving Company Culture in the Hybrid Workplace

16 Aug 2023

The Covid-19 pandemic spurred a strong shift towards remote work, with 9.7% of all job listings in 2021 adapting to this new normal, compared to a mere 2% in 2020.

Concurrently, the freelance market witnessed a remarkable 22% surge in numbers, contributing a whopping $1.2 trillion to the U.S. economy.

Amidst this evolving era emerges the hybrid workplace model, comprising freelancers, contractors, and remote team members. Adapting to this paradigm shift presents businesses with the challenge of preserving their unique company culture in what is now dubbed the "smart workplace."

How Hybrid Workforces Affect Culture

Before the pandemic, businesses with physical offices leveraged them to nurture their work cultures. However, in this new landscape, employers face unique challenges in uniting employees scattered across various locations.

Moreover, in hybrid work environments, professionals may interact less with colleagues from different departments, missing out on valuable opportunities for connection, such as during lunch breaks or large brainstorming meetings that were common in physical offices.

These challenges necessitate innovative approaches to employee engagement and culture-building in the evolving work landscape.

What’s at Risk with Fragmented Work Cultures?

Fragmented work cultures pose a significant risk to organizations and their employees. When teams and departments operate in isolation, communication breaks down, collaboration becomes difficult, and organizational goals can become disjointed.

This fragmentation can lead to duplicated efforts, missed opportunities, and decreased efficiency. Moreover, it can negatively impact employee morale and engagement, as individuals may feel disconnected from the larger mission and purpose of the organization.

In today's fast-paced and interconnected business environment, fostering a cohesive and inclusive work culture is crucial to achieving long-term success and sustainability. To sustain a strong culture in a hybrid workplace, business leaders can take the following steps.

1. Plan Social Gatherings

Promote stronger connections among your employees and help them make new friends at work. As we've previously mentioned, organizing company social events can boost employee engagement and productivity.

For global teams, consider arranging virtual gatherings that everyone can participate in, such as coffee chats or online happy hours.

Additionally, you can conduct surveys to understand the types of social events your team is most interested in. When you present these opportunities, communicate that you've incorporated their suggestions and appreciate their input.


2. Nurture Transparency

Transparency is essential for building a strong company culture and boosting employee engagement.

When employees have insight into how the company operates, they are more likely to trust and remain loyal to the organization. In a hybrid work environment, you can enhance transparency through technology.

Utilize digital workflow management systems to allow team members to track each other's progress and identify any project hurdles.

Establish an employee communications network where leaders and fellow employees can share company news and updates, encouraging interaction and discussion. Utilize video conferencing for team meetings and regular check-ins/updates to maintain open lines of communication.

Create a digital repository for resources like performance review guidelines, training materials, previous projects, and employee support materials.

By taking a proactive approach in providing employees with the tools and information they need to excel in their roles, you can reduce frustration, save time, and increase overall productivity.

3. Strengthen Teams Through a Clear Mission

According to Glassdoor's Mission & Culture Survey, a significant 79% of adults consider a company's purpose and mission before applying for a job there.

A robust company mission and values not only provide employees with a sense of purpose but also serve as guiding principles for workforces and teams, ultimately driving positive business results.

To make the most of this, take the following initiatives:

  • Promote your company's mission to all new hires and team members. Emphasize how their contributions directly align with and support the company's mission.
  • Incorporate discussions about your company's values into team meetings and ensure they are prominently featured in your marketing materials.
  • Use your mission and values as foundational elements that influence and shape all aspects of your business strategy, ensuring a consistent alignment with your overall goals.

4. Foster Inclusivity and Unity

Achieving success in companies goes beyond the accomplishments of individual departments. To enhance the company culture in a hybrid workforce, encourage collaboration between different departments.

Consider organizing brainstorming sessions that involve team members from various departments or introduce new hires to representatives from different teams.

In a hybrid work setup, you can increase transparency in how the company operates by holding an all-team event at least once a year. This event can include bringing in global team members so that everyone has the opportunity to connect with each other in person.

5. Training and Development

Invest in professional development opportunities for all employees, including those working remotely. This not only helps them grow in their roles but also reinforces a commitment to their career growth.


Conclusion: A Strong Culture in Hybrid Workforces Is Possible

One of the silver linings from the pandemic is that we have brought a lot of innovation to the way we think about employees: their needs, what gives them meaning, and how that connects back to the organization.

It's an exciting development, despite all the difficulties and challenges we've been through.

While the transition to hybrid workforces does present some challenges, it also offers employers the opportunity to evolve their approach to teamwork and collaboration.

Building a successful hybrid workplace necessitates a more thoughtful conversation about what employees require.

Many employers will realize that this is relatively easy to provide and that it significantly enhances the likelihood that their employees feel well-supported, motivated, and perform effectively.