Our brand

We are always moving forward with new ideas and new ways of improving lives. Change is driven by imaginative thinking. That is the proposition of the Ricoh brand.

These two words describe the way we work with each other, the way we bring value to our customers’ businesses, the way we interact with the market.

They express our belief in the creative potential of individuals and organizations, our emphasis on forward thinking and positive results.

For those who want to transform their business and leverage the collective knowledge and imagination of their people, the solution is as simple as imagine. change.

It is more than just a new tagline.

It’s the essence of the Ricoh brand experience.

Corporate brand story

The greatest asset of a company, a country, or the Earth itself, is the imagination of its people. By thinking creatively and collaborating with each other, people can improve the way communities live and work together.

From the very beginning, Ricoh has been energized by this belief in the power of creative ideas. The company’s founder, Kiyoshi Ichimura, nurtured a unique pool of thinkers, motivated by professional pride, who refused to be limited by tradition. They envisioned a world where information could be copied precisely and distributed at the touch of a button world where critical business knowledge was available anywhere, anytime.

Ricoh made this vision a reality through a potent combination of technology, engineering, and quality manufacturing. Its printers, copiers and fax machines spearheaded the era of office automation and revolutionized business operations. More recently, managed document services have established Ricoh’s reputation as a global document expert.

Today, Ricoh is a truly international company. It fosters genuine partnerships with its customers through exceptional standards of service. With Ricoh’s technical ability and IT knowledge on their team, these companies can reduce costs, eliminate waste and streamline processes - yielding tangible benefits for their own customers. Most importantly, by freeing employees to think creatively, and making institutional wisdom more readily available, Ricoh promotes business transformation that is profound and lasting.

Ricoh is always thinking ahead. It is designing products and services tailored to specific industries, emerging markets and businesses large and small. It is creating solutions that answer local needs and breathing new life into established forms of knowledge sharing. Through cloud computing, remote monitoring, and other innovations, Ricoh is making information more mobile, and more personal. Its consumer products are also enhancing the way people interact with the world around them, whether through an award-winning line of digital cameras, or online data storage services.

Ricoh views business, society and the planet as interconnected. It strives to be a company people are proud to work for, going beyond compliance to encourage responsible growth wherever possible. By linking its commitment to forward-thinking business strategies, it promotes development that is profitable and sustainable at customer sites as well as its own operations.

Every day, all over the world, Ricoh helps people harness the power of collective imagination to enjoy a more productive, fulfilling and sustainable quality of life.