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Ricoh Malaysia Launches the SP 100 e Printer

Kuala Lumpur, 18th July 2012 - Ricoh (Malaysia) Sdn Bhd, a leader in the office solutions industry has launched their latest product called the Aficio SP 100 e series today. Targeted towards small businesses and home users, Ricoh is extending their expertise which was once only available to large organizations with this new range. “In line with Ricoh's new brand tagline “imagine.change.”, Ricoh is moving forward with new thinking and new ways of improving lives, be it for large corporations to small businesses, to make their work processes simpler and more effective. We are committed to helping our customers embrace these changes through innovation, by combining people, process, and technology to build information infrastructure that will enhance the quality of operational workflow” said Samuel Ho, deputy managing director Ricoh (Malaysia) Sdn Bhd. The Aficio SP 100 e series are compact black and white printers with a print speed of 13 pages per minute (ppm) which makes them ideal for home users and small to medium-sized office. As slim as a standing smart phone, all the models in the SP 100 e series are compact standalones devices with a plug-and-play function that ensures convenience and mobility. There are three options under the SP 100 e series. The first is the SP 100 e which is a single function compact black and white printer, while the SP 100SU e are multifunction products that provide print, copy and colour scan functionality. Additionally, the SP 100 SF e supports all those three functions with the addition of speedy fax using SuperG3 fax functionality that able to do fast transmission of approximately 2 seconds and able to registered up to 100 abbreviated dialing number. These standalone devices come with high speed USB 2.0 connectivity and are designed to work with most Windows environment. Weighing in at between 6-9kg, they are some of the lightest, most compact devices of their kind. They provide a low-cost alternative for customers with limited office space, and provide an elegant solution for business people on the move. The SP 100 e series also comes with the printing function of IC Copy. A function for easy copying of one's IC Card, enables one to print one's IC both sides in one pager with just flipping the IC cards and with two clicks of the function button without putting the paper back into the feeder. In conjunction with the launch of their new product, Ricoh has tied up with the highly anticipated blockbuster movie The Dark Knight Rises ™ , the epic conclusion to filmmaker Christopher Nolan's Dark Knight Trilogy. Just as the gadgets in the movie which is of the creation of cutting edge technology, the SP 100 e series were also created on that same foundation. With this, Ricoh aims to provide not only a new product to their customers, but a product that will be able to provide ease and convenience to them. “Our marketing strategy for this range will be very creative and trendy to appeal to the young entrepreneurs, students and more. Tying up with this anticipated blockbuster movie is a strategic move as we feel that our product is synonymous to the movie, portraying innovation and mobility”, Ho commented. The SP 100 e series will be on sale at selected distributors in Malaysia on (client to insert date – 1 st July 2012 ). The price for the SP 100 e black and white printer will be priced at RM 299, the SP 100SU e at RM 499 and the SP 100SF e at RM 669. Dark Knight Rises ™ opens in cinemas nationwide on July 19, 2012. 
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