Shah Alam, 11 April 2013 - As a member of the general community, it is exciting to witness and be part of events such as the recently completed Maybank Malaysian Open golf tournament. Whether golf fan or not, being part of such a world class event is thrilling in itself.
However, what many people may not realise is that beyond the surface, there are other “champions” behind the scenes ensuring things run smoothly and according to plan. One of these is Ricoh, who was the Official Solutions Provider at the tournament, providing vital back-end support with equipment such as printers, fax machines and photocopiers in areas such as the media room and operations centre, to ensure the smooth flow of the event.
Peter Wee, Chief Operating Officer of Ricoh said, “At Ricoh, just like any other business, we realise that our operations leave a direct impact in the communities in which we operate. Realising that Malaysians in general are huge sports fans, we have chosen to be part of sporting events such as the Maybank Malaysian Open, not only this year, but in previous years as well, as a way of saying thank you to our clients for their support and the general community at large. More than the marketing aspect of things, it is an excellent way of engaging the community through our sponsorships.”
As part of the merriment at the event, Ricoh took the opportunity to entertain their corporate guests, while treating their Facebook fans to free season tickets to catch the tournament.
This was not the first time; however, that Ricoh took part in such an event. Just weeks before the Maybank Malaysian Open, Ricoh also lent its support to the BMW Malaysian Open 2013 tennis tournament. At that event, Ricoh engaged the community by commissioning an artist to turn a plain canvas into a work of art – revealing a little bit of the painting everyday until the final piece was fully unravelled on the final day. Visitors
to the tournament also engaged in a contest where they stood the chance of winning a brand new Ricoh printer (SP100 e).
Going beyond Malaysian shores, Ricoh has also been involved in a number of international events such as the 2012 Association of Tennis Professionals (ATP) World Tour and the Thailand Golf Championship 2012.
Peter Wee added, “Besides adding an element of fun into our sports engagements, we also drive home core values such as team spirit, care for the environment, and building a spirit of togetherness to add value to the community.”
He added that the company's involvement will sports will continue for years to come.