Ricoh, a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services, joined the forum discussion on sustainability at the recent 3rd International Greentech & Eco Products Exhibition & Conference Malaysia 2012 (IGEM) event.
As the largest green exhibition in the region, IGEM 2012 aims to help push the rapid adoption of green technology to deliver a double impact of sustainable economic growth as well as to address the environmental and energy security issues. Their desire to promote and commercialise green technology for growth helps provide a platform to create awareness and importance of Green Technology, Eco products, sustainable consumption, green standards, legislation, production, and more.
On the panel of the forum discussion, representing Ricoh was Mr Peter Wee, Chief Operating Officer, Ricoh Malaysia and he was joined by Puan Halimah bt. Hassan, Director-General, Department of Environment, Malaysia; Prof Dr Mushtak Al-Atabi, Dean of Engineering School, Taylor's University; Prof Dr Mohamad Hariri Abdullah, Head of Post Graduate Studies at Faculty of Art and Design, UiTM Shah Alam; Mr Ho De Leong, Chairman, Waste Management Association Malaysia; and Mr K.N. Gobinathan, Vice President, ENSEARCH Council.
Discussing on sustainability, Peter Wee explained that environmental and sustainable initiatives are part of Ricoh's DNA. “From the very start, the organization seeks to help resolve numerous social problems by contributing to sustainability through its business. When we have greener products and services, we empower customers to lower their ecological impact and motivate them to provide the support that is vital to the company's growth. Balancing economy, society, and environment are the three elements integral to our business”.
He added that Ricoh looks into the life of their products – from how the devices are developed and produced from the resources of the planet, how do they reach users, and after reaching the end of their life, to how are they recycled into other parts and products.
Even used toner cartridges are not spared as every 15,000 of them can be transformed into a rather chic green bench. Ricoh has also donated these toner cartridge benches to public areas, two of which can be seen at the Medan Tunku Monorail station in Kuala Lumpur. Details about the benches and how they were constructed are placed next to the benches aimed at raising awareness about recycling – users are encouraged to practice a more environmentally friendly lifestyle.
Ricoh believes that a company can prosper in a sustainable way while being a respected corporate citizen by consistently delivering new value that fosters true social progress.